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How To Grow Your Agricultural Business With Organic Marketing
Are you finding it difficult to attract people to your website? Get more potential customers to your company’s website by focusing on improving your organic marketing.
Organic digital marketing for agricultural companies allows you to grow your site traffic, improve your search engine rankings, and generate more leads for your business.
Digital technology can now be accessed even in the most remote areas. So even as an agribusiness owner or grower, you have no excuse for avoiding the wonders of the web.
It's time to bridge the gap between agriculture and digital spaces by enhancing your organic marketing and growing your business online.
But how? How do you grow your business online with organic marketing?
By listening to the experts and taking in all the advice, we have to offer! We've had years of experience helping agricultural companies grow online, so we're here to provide you with four marketing tips to get your agribusiness noticed online.
Learn how to use organic marketing to get your agricultural business to the top of the search results by following our expert advice.
4 digital marketing tips that will help you grow your business organically
There are a lot of different types of strategies, tips, and tricks out there that will help you grow your business organically online, but today we're going to focus on four.
1. Create high-quality, relevant & valuable content
Creating content is one of the best ways to improve traffic to your website organically while simultaneously showing your potential clients that you're a true expert in the industry.
What is content?
Content includes your website's copy, blog posts, articles, and social media posts. All of it contributes to positioning your brand in a positive light and attracts interested parties to your website.
When posting content, it's important to ensure it's high-quality, relevant, and of value to your potential clients. If your audience doesn't see it as valuable, then they're not going to stick around to read it. They'll just head over to your competitor's blog instead.
So when creating the content for your website, make sure you're writing articles that are of interest to your audience. This can include:
- Tutorials
- Tips and tricks
- Reviews of products
- Maintenance tips
- Showcases of events you've been to
- Client success stories
But how does content help with organic marketing?
If you're posting keyword-rich content on your website and you're posting it regularly - Google is going to notice.
The more Google notices you and realizes that you're providing your audience with content that matters and helps them, the more they'll push your site to the top. If your website is positioned at the top of the search results, your potential clients are more likely to click on it. This gets you more traffic, more conversions, and more sales.
2. Start using video to promote your products
Did you know that 82% of global internet traffic comes from video alone 78% of marketers say that video has helped them improve their sales?
With this in mind, you'd be crazy not to use video to promote your products to your fantastic clients.
Video is a lot easier to consume for your audience, so if you upload videos to your website, social media, and even your blogs, your viewers will stay engaged for longer.
You can post videos that:
- Highlight your services
- Showcase new products
- Explain maintenance tips
- Show events you've hosted or attended
Another great benefit of video is that it positions you as a trustworthy company. Instead of just reading words on a web page, your audience can watch you or your employees and listen to them. This is key to giving your audience a more human connection to your business.
3. Get on social media
77% of social media marketers say that social media has been effective for their company this year.
With social media on your side, you'll be able to take advantage of a lot of opportunities. There are many people on social media, and most of those people use social media to find and check up on companies they're thinking of working with.
If you want to make sure that you're making the most of your online presence, then you should update your social media profiles immediately - especially if they've been barren for a while. An empty social media profile is worse than not having one at all and can potentially damage your reputation.
So, if you don't have a social media account for your business - set one up. If you do have one, but you haven't updated it in a while, then it's time to get on it and start posting more on social.
Not only do social posts prove that you're an active company within the agricultural industry, but it also helps bring people to your website.
How?
Most social media apps will allow you to either link your website in your bio or posts. So if you attract followers with fantastic social media posts, then you'll be able to encourage them to visit your website and hopefully make a purchase.
Top tip: Did you know you can easily repurpose your blog posts into social media posts? That's right! All you have to do is take a section from your blog that you like, post it to your social media and tell your audience that they can learn more by reading it. So not only are you posting on social media but you're also getting your followers to go straight to your site - and you don't even need to do any extra work.
4. Enhance your search engine optimization
If you want to get noticed online and grow your business, you'll have to get your website ranked higher on the search engine results page.
But how do you organically get your business to the top of the search results?
It's pretty simple. All you have to do is do everything you possibly can to please Google. If you get on Google's good side by enhancing your SEO (search engine optimization), you'll be able to push your website to the top in no time.
Nobody wants to be stuck at the button of the page or, worse - on the second page! Only
0.78% of Google users actually click on the results from the second page. So if you get stranded here, you have little to no hope of getting noticed by your audience.
But SEO is incredibly complicated, right? It's full of technical things that can only be completed by a website expert.
It might sound like a lot of complex jargon but improving your SEO isn't that complicated, especially if you have the right help.
Here are some easy ways to improve your SEO and get noticed by Google:
- Write keyword-rich content for your website
- Receive high-quality backlinks
- Encourage people to share your blogs and articles
- Update and optimize your Google Business Profile
- Ensure your website is loading quickly
- Make your website easy to understand and use to reduce bounce rates
- Write keyword-rich meta titles and descriptions
- Include videos on your website to keep users engaged for longer
There are many ways to improve your SEO and organic marketing overall, but there's only so much we can fit into a short blog post.
We hope these tips have helped you understand what you need to do to get noticed more online and grow your agribusiness organically.
If you're looking for expert help, the team at Agtivation is here for you. We're experts when it comes to helping agricultural businesses grow only, and we'd love to help you with your organic marketing.
