Keeping up with new trends is important to stay competitive, connect better with customers, and find new and exciting ways to market your products.

So, what actually are the most recent trends in agribusiness marketing? That's what we're here to share. 

This guide will break down the latest marketing trends shaping the industry. Once you know what's leading the way, you can start thinking about applying these tools and tactics to your agribusiness marketing strategy.

The biggest trends in agribusiness marketing 

From fresh tech and crunching numbers to going green and meeting shifting expectations, here are some of the latest trends shaping how agribusinesses connect with customers:

New technologies (VR, AR, AI, and IoT)

Technology has completely changed how we market products over the past decade. Social media and digital platforms have left traditional print marketing in the dust.

But now, things are getting even more exciting! The latest technologies are opening up innovative ways for agribusinesses to promote their offerings.

For example, Virtual Reality (VR) and Augmented Reality (AR) let customers experience your equipment virtually, giving them a real feel for your products without ever seeing them in real life.

Meanwhile, Artificial Intelligence (AI) and the Internet of Things (IoT) are making major waves. AI is powering chatbots that offer speedy, personalized customer service, while IoT delivers real-time data about equipment or crops that can help improve your marketing (and your operations!).

Sustainable messaging 

People today care more about the planet than at any other time in history. So, it makes sense that they want to support businesses that do the same. 

If you're already making an effort to be eco-friendly, it's time to put that commitment front and center in your brand messaging. 

If not, it might be time to start thinking about how to implement some sustainable practices in your business. Whether it’s cutting down on waste, using natural resources, embracing green tech, or improving soil health, customers will be delighted to know you're doing your part.

Data-driven marketing

Thanks to precision agriculture and data analytics, you can understand your customers like never before. With an in-depth analysis, you'll have a clear picture of what your customers need and how they prefer to receive it. This makes it easier to run highly targeted marketing campaigns that hit the mark every time.

Tips for using data-driven marketing

• Use customer insights wisely: Look at past sales trends and customer behavior to really understand what your audience wants. 
• Time it right: Timing is everything. Pay attention to when your customers are most active and engage with them at that exact time.
• Test and adapt: Use A/B testing on ads and emails to see what’s working in your approach and what can be scrapped.

Personalization at scale

With as advanced as tech and automation have gotten these days, the personal touch has never been more important, especially in the agribusiness sector. That’s where personalization at scale comes in, bringing the best of both worlds together in your strategy. 

Thanks to tools like AI, smart software, and targeted email campaigns, you can send custom recommendations and offers that feel personal to each customer. 

What's great about this? You can connect with a large audience while making each person feel you understand their specific needs. Using data like past purchases, location, and customer behavior, you can create messages that resonate with each customer personally.

For example, you can set up automated email sequences that speak to different customer types in slightly different ways. Whether they're first-time buyers or loyal customers, tailor your emails to match where they are in their journey with your business.