When it comes to agriculture, whether you’re supplying goods to the dedicated growers of our nation or dealing in specialized farming equipment, you’re the best at what you do.
And yet, despite your hard work and devotion to providing quality service, you’re not receiving the amount of business you’d hoped you would at this point in your journey.
This is not a reflection of the integrity of your agribusiness, but instead a result of a poor-performing website and a weak or non-existent online presence.
Enlisting the help of expert digital marketers who focus on your niche can help you get noticed by growers, expand your customer base, and even compete with larger suppliers locally and across the nation.
Why is investing in a digital marketing strategy so important for your agricultural business?
These days,
most agricultural tools, services, and goods are being sold online.
While this significant shift over recent years is undoubtedly an adjustment for many agribusinesses, it’s important also to see it for what it is: as a fantastic opportunity!.
76% of people check out a business’s website before visiting the physical location. So, even if you still deal a lot with in-person sales, maintaining an up-to-date and professional online presence on search engines and social media is essential.
Your clients are going to judge your company based on your website. This means it’s of critical importance that your website reflects the level of professionalism and excellence you offer as a business.
With a sophisticated website and strategic social media messaging, you can get discovered by your target audience and form meaningful and lasting connections with them online.
What types of ag digital marketing will deliver the best ROI for agricultural businesses?
While you might think calculating return on investment is super objective and concrete, that’s not necessarily true in terms of digital marketing campaigns.
Revenue generated from marketing in relation to money invested in it is, of course, one of the main considerations when looking at ROI.
However, digital marketing efforts open up the possibilities of even more diverse benefits to your company that help you grow and expand at a rapid pace by:
- Generating organic traffic
- Attracting high-quality leads
- Growing your loyal customer base
- Establishing customer trust online
- Improving end-user experience
- Legitimizing and humanizing your business
- Positioning your company as the experts
And those are just some of the benefits, not to mention driving agricultural sales and increasing revenue!
So, it’s pretty clear that strategic digital marketing can take your business to the next level, but where do you start?
Let’s explore the essential types of digital marketing your agribusiness should adopt right away so you can achieve the heights you know you’re capable of.
1. Search engine optimization
Search engine optimization (SEO) helps your business rank higher on Google by targeting the local keywords your audience is searching for online when looking for your products or services.
If your target audience can’t find you on the first page of Google, they will simply take their business elsewhere.
SEO experts will ensure your website content reads and flows well while still being compliant with search engine algorithms to help you climb to the top of searches and outrank your competitors.
With
83% of the U.S. population using a mobile device to search for products and services, it’s essential to factor mobile marketing into your strategy.
The layout and structure of your website can also be optimized for mobile use, delivering a seamless experience to your customers no matter how they shop for your agricultural expertise online.
2. Social media marketing
Many agricultural businesses don’t think social media platforms are a space for their business.
But they don’t realize they’re missing out on the potential to connect with their niche on a human level through engaging content and an opportunity for direct communication with their target audience.
A rapidly growing and transforming space, an estimated
992 billion USD in sales were made through social media in 2022.
It’s essential for your agribusiness to share your expertise and provide genuine value to your existing clients and potential customers through regularly posting informative and entertaining content while giving them a glimpse into the personal side of your business to develop that connection further.
3. Content marketing
A content marketing strategy can include anything from blogging to visual content, including video marketing and infographics.
While you might think investing in your website and social media is enough to get your business discovered online, companies that blog regularly are
13 times more likely to see a positive ROI on their marketing efforts.
From research we conducted of over 250 agricultural businesses, in our research we found that only 12.5% of these websites had a blogging section.
Not only does posting high-quality content in the form of blogs and research articles help position your agricultural business as the expert in your field (pardon the pun), but it also helps with search engine marketing by keeping your website content fresh, helping you climb the ranks on search engines, too.
4. Email marketing
50% of people make a purchase from marketing emails every month, so it’s pretty clear that a successful email marketing campaign should have a very positive impact on ROI.
From the research mentioned above, only 21.5% of the agricultural businesses we audited had invested in an email marketing campaign.
With support from professional digital marketers, it’s simple to implement an email marketing strategy into your marketing efforts so you can quickly see engagement from your recipients, ultimately leading to an increase in sales.
You can segment your emails to create a personalized experience for your audience, only sending emails to those who will benefit from or enjoy receiving information about a certain agricultural product or brand, decreasing the chances of them unsubscribing.
Ready to firmly root your agribusiness as the experts with professional digital marketing solutions?
At Agtivation, we offer results-oriented marketing solutions to agricultural businesses across the U.S. so they can connect with local and nationwide growers and expand their client base.
We specialize in the agricultural industry, allowing us to communicate directly with your target audience and cast a wider net than your competitors.
When you invest in industry-specific digital marketing strategies, you’ll see an unparalleled return on your investment while reaching your business goals in no time.
Interested in trying our
Marketing Maximizer program so you can generate more leads and increase your revenue?
Get in touch today, and a friendly member of our team will be happy to chat through tailored solutions for your agribusiness.
